About Us

It Started as a simple idea.....................

We initially started the brand back in 2009 not to be the biggest corporate brand in the world. But merely a small project. Coming from a design background we wanted to transform our designs to canvas to publish them and show people what we loved to do. Our love lies within action sports / fashion music and art graphic design. From a simple idea we printed up our first set of tees and went to work selling to friends and family. Coming from principally a surf based streetwear concious town people seemed to like the simplistic at first logo based designs so we decided to create a website.

Well more than two years have passed and we have expanded and grown in ways we didnt initially believe. We have gone from simple tshirts to full printing of garments ourself and even expanding into custom headwear.

We will always have our love for design and never want to forget how things started. Were staying independant. Run by real people just like you. No corporatism checking profit margins and sales figures every month just a love for sharing what we create.